Innovative Exhibition Stand Design: How M Events Captures Brand Essence

In a sea of booths and branded visuals on the expo floor, true distinction lies in thoughtful and creative design. At M Events & Productions, every exhibition stand design is a strategic expression of our client’s identity, crafted to captivate and communicate. Over the years, we’ve developed custom trade show booths and creative exhibition displays that go beyond aesthetics, building immersive brand environments that resonate with people.

A Legacy of Impactful Design: From Intralot to SiGMA

Our portfolio showcases a collection of standout projects that reflect our evolving creative approach and deep understanding of branding in physical spaces.

Intralot – ICE London 2016 (Awarded Stand)

One of our earliest milestone projects, this awarded stand made waves at ICE London 2016. It blended modern, minimal architecture with sharp visual identity and interactive zones, setting a new benchmark for exhibition experiences in the gaming industry. View project

Intralot – ICE London 2019 (Awarded Stand)

Our second award-winning collaboration with Intralot took everything to the next level: an open-plan structure with layered lighting, sleek multimedia integration, and strategic spatial planning. This booth wasn’t just a structure – it was a living brand statement, a seamless blend of cutting-edge architecture and sophisticated functionality. View project

Campeón Gaming – SBC Summit

Fast forward to the SBC Summit, Campeón Gaming entrusted their brand vision to us, and we delivered a modern, sleek stand design featuring bold LED displays and on-brand accents. Creativity leaned on sustainability, and we utilized the eco-friendly beMatrix system in a combination of functionality and aesthetics. View project

Campeón Affiliates – SBC Summit 

Again at the SBC Summit, Campeón’s trust extended to their Affiliates brand and we had the opportunity to create a bold, welcoming space for Campeón Affiliates. Designed to foster networking, the stand featured a modern, minimalist stand design and modular construction through beMatrix frames, combining flexibility with visual punch and tailored branding. View project

Kaizen Gaming – SBC Summit

Kaizen Gaming’s expansive stand was inspired by their Athens HQ – the “Kaizen Campus.” With double-sided branding, massive curved LED screens,  and dedicated areas for both Betano brand and B2B meetings, this layout emphasized innovation, hospitality, and dynamic storytelling. View project

Blackcatcard – SiGMA Europe 2024

One of our recent showcases for Fintech and the Financial Services industry, the Blackcatcard stand combined functionality with eye-catching branding. Minimalist yet vibrant, this beMatrix booth merged visual brand language with premium design elements, positioning the brand as a sleek, tech-forward player. View project

Designing Brand Experiences that Matter

Every M Events stand begins with the same question: What experience do we want people to have with this brand? From there, we shape custom trade show booths going beyond structures – they become emotional, spatial, and narrative experiences. Whether it’s a minimalist layout with tech integration or a vibrant, multi-zone environment for meetings and activations, we build with both head and heart.

Creative Exhibition Displays that Speak Volumes

No two clients are alike – and neither are their exhibition stands. Our design process involves:

• Strategic brand alignment
• Visual storytelling for engagement and connections
• Sustainable structure planning (through our beMatrix partnership)
• Sensory engagement through lighting, motion, and spatial flow

M Events ensures that each creative exhibition display delivers high visibility and memorable moments – contact us to design your unique exhibition stand!