Provided services:
Stand Design
Stand Construction
Digital Integration & Technical Support
The Challenge
Kaizen Gaming, a leading force in the global gaming and betting industry, sought to make an outstanding impression at the SBC Summit 2024, one truly worthy of its brand. The goal was to design and build a stand that mirrored the innovative and distinctive identity of their headquarters, the renowned Kaizen Campus in Athens, while effectively showcasing their internationally acclaimed brands, Kaizen Gaming and Betano, to a diverse audience.
The Approach
M Events designed and constructed a circular stand inspired by the iconic Kaizen Campus, bringing its architectural essence to life on the expo floor. The outer structure prominently highlighted the parent brand, Kaizen Gaming, while the interior transitioned into a Betano-branded space, embodying their international success. Massive curved LED screens, both on the interior and exterior of the booth, displayed dynamic visuals of the brands’ groundbreaking milestones. The design also featured a standalone meeting room with a flipped branding theme — Betano on the outside and Kaizen Gaming on the inside — a spacious lounge area with modern seating, and additional flat screens to further enhance brand messaging. M Events provided comprehensive technical support during the event, ensuring seamless operation of all digital elements. The result was a captivating space that commanded attention, facilitated meaningful interactions, and underscored the client’s commitment to excellence.