Exhibition Stand Design & Construction
The Challenge
Intralot sought to create an iconic and innovative exhibition stand for ICE London 2016 that would reflect their global leadership in lottery and gaming technology. The design needed to captivate visitors, emphasize Intralot’s solutions, and provide an engaging space for showcasing products and holding meetings.
The Approach
M Events designed and constructed a groundbreaking stand featuring a futuristic organic structure with flowing, sculptural lines. This award-winning pavilion incorporated distinct zones for interactive product displays, private meetings, and social interaction, seamlessly blending functionality with a bold and innovative aesthetic.Dynamic, colorful lighting was utilized to accentuate the structure’s elegance and draw attention to key areas. The layout was uniquely designed to “flow” through elaborate architecture, presenting a visual fusion of curved, petal-like arches that divided operational spaces while creating an intuitive visitor journey. This approach ensured optimal engagement with Intralot’s products and representatives.By integrating visionary architecture with strategic design, M Events delivered an impressive exhibition stand that elevated Intralot’s presence at ICE London, earning widespread industry recognition and accolades.