Exhibition Stand Design & Construction
The Challenge
Intralot sought to redefine its presence at ICE London 2019 with an exhibition stand that demonstrated their position as leaders in lottery and gaming. The objective was to design a unique and immersive stand true to Intralot’s brand identity, showcasing their innovative solutions while fostering engagement.
The Approach
M Events delivered a bold and innovative stand, following the signature style they developed for Intralot – a seamless blend of cutting-edge architecture and sophisticated functionality. The design featured an iconic organic structure with fluid, curved lines that defined distinct zones for interactive product displays, meetings, and social areas. At the heart of the design was a centerpiece bar area, which served as a hub for networking while setting the ambience through its elaborate lighting.Curved hanging constructions and branded banners gave the pavilion a futuristic aesthetic, reinforcing Intralot’s commitment to innovation and customer-centric experiences. The stand incorporated high-tech elements such as LED projections and intelligent lighting to dynamically highlight key areas. Bold branding and striking color choices further enhanced the stand’s visual impact, creating an engaging atmosphere that captivated visitors.This award-winning stand elevated Intralot’s presence, reinforcing their industry leadership and leaving a lasting impression at ICE London 2019.